保时捷，广州/室内设计

2022-03-08 11:29:49室内设计综合商业室内设计现代风格

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项目名称

保时捷广州

设计团队

SimonBerg、WinsZhu、JudeXu、ZhanzhanWei、AutumnYang、RubyXu、NajiaWu、YaoWang

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设计公司

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在广州新建的保时捷经销商是为吸引下一代国际客户而正在进行的全球活动的一部分。保时捷委托 anySCALE 调整公司的企业内部结构，以瞄准更年轻、以家庭为导向的中国市场。anySCALE 的新增功能有助于使经销商不仅仅是购买和购买保时捷汽车的地方，而是通过开发一个提供独特客户体验的空间。全新广州白云赛车中心，是保时捷全球计划的概念。任何SCALE接受委托，完成了品牌的室内空间设计，特别是为年轻家庭为引导中国客群，加入展示功能、组合的市场，将其打造独特的车辆兼具及消费体验空间。

The newly built Porsche dealership in Guangzhou is part of an ongoing global campaign to attract the next generation of international customers. Porsche entrusted anySCALE with adapting the company’s corporate interior to target the younger, family-oriented Chinese market. anySCALE’s additions help to make the dealership much more than just a place to shop for and buy Porsche cars, by developing a space that provides a unique customer experience.

布局由两部分组成：面向客户的区域和幕后车间区域。进入一楼的展厅，客人们就在赛道中央，保时捷赛车在起跑区。在两侧，游客可以探索迷宫般的模块化结构，通过引人入胜的展示了解更多关于保时捷的故事。沉浸式陈列室的一大亮点是由anySCALE设计的交互式试衣间，它将模拟样品与数字演示工具无缝集成。在这里，参观者可以定制具有不同功能的车辆，并可视化自己量身定制的保时捷。

The layout consists of two parts: the customer facing areas and the behind-the-scenes workshop areas. Entering the showroom on the ground floor, guests are at the center of a racetrack with Porsche cars at the starting blocks. On either side, visitors can explore a maze of modular structures to learn more about the Porsche story through engaging displays. A highlight of the immersive showroom is the interactive fitting lounge designed by anySCALE, which seamlessly integrates analog samples with digital presentation tools. Here, visitors can customize vehicles with different features and visualize their own tailor-made Porsche.

anySCALE 的大部分焦点都集中在二楼，迎接客人的是温暖的餐饮空间：舒适的咖啡吧采用深色木材和柔和的灯光，供应保时捷标志性饮料，更明亮的休息区配有舒适的座椅和生机勃勃的植物生活。然而，这只是一个开始，因为二楼可以为每个人提供一些东西。年幼的孩子可以在设有大滑梯的活动室玩耍，而年长的儿童和成人则可以在驾驶模拟器中比赛。父母可以通过舒缓的按摩减压或浏览图书馆的精选文献。二楼功能多样且引人入胜，是现有客户在维修汽车时放松身心的理想空间，也是潜在客户在参观展厅后与家人闲逛的理想场所。

Much of anySCALE’s focus was directed to the second floor, where guests are greeted by a warm food and beverage space: a cozy coffee bar featuring dark wood and soft lighting that serves trademark Porsche beverages, and a brighter lounge area with comfortable seating and vivacious plant life. This is just the beginning, however, as the second floor has something to offer for everyone. Young children can play in an activity room housing a big slide, while older children and adults can race around in the driving simulator. Parents can destress with a soothing massage or browse a selection of literature in the library. Versatile and inviting, the second floor is the perfect space for existing customers to relax while their car is being serviced, or for potential customers to hang out with their families after touring the showroom.

通过实施这些附加功能，anySCALE 改善了中国客户的保时捷购物体验，同时强化了品牌的生活方式。广州保时捷经销店是您与家人共度一天的地方，您可以在这里体验世界上最好的汽车。从动感十足的展厅空间到休息室和活动区，体验一种值得铭记和重温的感觉。

By implementing these additional features, anySCALE improves the Porsche shopping experience for Chinese customers while reenforcing the lifestyle aspect of the brand. The Porsche dealership in Guangzhou is a place where you can spend the day with your family and check out some of the finest cars in the world. From the dynamic showroom spaces to the luxurious lounges and activity areas, the experience is one to remember and revisit.