作为一流办公家具产品的行业领先制造商，Gevanco 已在亚洲规模最大的第 47 届中国国际家具展（CIFF 广州）上瞄准年轻一代的专业人士。这家总部位于杭州的公司委托anySCALE 设计了一个诱人的展位，向新观众展示他们最新的家具模型。

 

Having established a reputation as an industry leading manufacturer of premier office furniture products, Gevanco intended to target a younger generation of professionals at the 47th China International Furniture Fair (CIFF Guangzhou), the largest of its kind in Asia. The Hangzhou-based company entrusted anySCALE with designing an alluring fair booth to showcase their latest furniture models to a new audience.

 

 

与 1800 平方米的大型矩形空间合作，anySCALE 从北京四合院四合院的概念中汲取灵感，通过融入代表 Gevanco 工业性质的现代制造材料，增添了现代感。半透明的外墙和广泛的背光照明营造出灯笼般的效果，将人群吸引到展台散发出的光芒。在焦点角落，纸质外立面点缀着倾斜的木制橱窗展示，为好奇的观众提供了公司最新办公椅和内部空间的畅通无阻的视野。

 

Working with a large 1800 square-meter rectangular space, anySCALE drew inspiration from the Beijing 四合院 Siheyuan courtyard concept, adding a contemporary twist by incorporating modern manufacturing materials that represent the industrial nature of Gevanco. Translucent exterior walls and extensive back lighting create a lantern-like effect, drawing the crowd towards the radiating glow of the fair booth. At the focal corner, the papery facade is punctuated by angled wooden window displays, offering curious spectators an unimpeded view of the company’s latest office chairs and the spaces within.

 

 

 

就在接待处，客人会受到热闹的花园派对的欢迎。裸露的工业灯泡、明亮的 LED 显示屏和鲜艳的绿色植物营造出节日氛围，让游客在参观周围的办公空间之前，可以在家具上进行社交和休息。内墙采用波纹聚碳酸酯和毛毡材料，提供工业美感和隔音效果。庭院的另一半被另一个椅子展示区隔开，是一个共享工作区，里面有长桌和协作工作站。环绕庭院，更安静、更私密的行政办公室和会议陈列室摆放着 Gevanco 的其他高品质办公家具。

 

Just beyond reception, guests are greeted by a lively garden party. A web of bare industrial bulbs, a bright LED display and vivid green foliage create a festive environment for visitors to socialize and lounge on the furniture before touring the surrounding office spaces. The interior walls feature corrugated poly carbonate and felt materials to provide an industrial aesthetic and sound dampening acoustics. Divided by another chair display, the other half of the courtyard is a co-working area housing long desks and collaborative work stations. Circling the courtyard, quieter, more intimate executive office and conference showrooms house the rest of Gevanco’s high quality office furniture.

 

 

为实现这一目标，anySCALE 创造了一个平衡传统与创新的独特展览，让 Gevanco 能够在行业最大的舞台之一上大放异彩。

 

In realizing this design, anySCALE created a unique exhibition that balances tradition and innovation, enabling Gevanco to shine on one of the biggest stages of the industry.

 

 

办公家具制造业历届的 Gevanco 冠臣品牌，在第 47 届（广州）国际家具业由本地的优质产品打造最优质的品牌，以此为品牌展示。 anySCALE全新打造一个夺人眼球的四卫展台。

 

The gevanco GUANCHEN brand in the office furniture manufacturing industry has created the best quality brand from local high-quality products in the 47th (Guangzhou) international furniture industry. Anyscale creates an eye-catching four bathroom booth.

 

在8800平米的半长方形空间里，anyCALE汲取了北京合院的设计理念，同时采用了Gevanco的材质，为整个台注入了工业四海的特性。透明的团队外墙板，对着灯从亮起，整个展台如同同一盏明亮的灯笼，在展场中站立，在展台的外围转角，让观众驻足驻足。在展台的外围转角设置设计设计折弯面展的展台，大家可以透过饰面使用展台展示到展台的内部观察架，产品展示架也可以看到内部展示架，也可以看到展台的幕后陈列架，也可以看到展台的画面，展示台的正面，参观者被一片机盎然立即花园派对的感觉所罩，组合点亮的工业彩灯管和裸灯灯泡、明亮的照明灯，让参观者轻松与倍增的休闲小说，休闲小说办公区域的风景区，也成为了毛茸茸的风景区，成为了美轮美奂的风景区展示的风景区及折线站。办公区域的风景区，通过折弯的方式，通过淋折的方式尽地售卖，并实现了吸音板的效果。将功能性的布局组合展台制作成另一个半切合台，适用于办公的工作场景，用于支持长桌及联合工位。的行政办公及会议区，展示了Gevanco冠臣系列的办公家具。

 

In the 8800 square meter semi rectangular space, anycale absorbs the design concept of Beijing Heyuan, and adopts gevanco's material, which injects the characteristics of the industrial world into the whole platform. The transparent team exterior wall panel lights up from the towards the lamp. The whole booth is like the same bright lantern. Stand in the exhibition hall and stop the audience at the peripheral corner of the booth. Set up a booth designed for bending surface exhibition at the outer corner of the booth. You can use the booth to display to the internal observation rack of the booth through the decoration. You can also see the internal display rack, the behind the scenes display rack of the booth, and the painting surface of the booth. On the front of the booth, visitors are covered by the feeling of an immediate garden party, The combination of lit industrial color light tubes, naked light bulbs and bright lights makes visitors relaxed and doubled leisure novels. The scenic spot of the office area of leisure novels has also become a hairy scenic spot, a beautiful scenic spot, a scenic spot and broken line station for display. The scenic spots in the office area are sold as much as possible by bending and drenching, and the effect of sound-absorbing board is realized. The functional layout combination booth is made into another semi suitable booth, which is suitable for the working scene of office and is used to support long tables and joint stations. In the administrative office and conference area, the office furniture of gevanco GUANCHEN series is displayed.

 

 

与创新的完美平衡在任何SCALE的设计中得到了全方位的收官，也令Gevanco冠冕堂皇成为了会场上像极耀眼的传统明星。

 

The perfect balance between and innovation has been concluded in all aspects in any scale design, and gevanco has become a dazzling traditional star in the venue.

 

项目信息

项目名称：Gevanco 展位

设计团队：Simon Berg、Strahinja Petrovic、Tiger Li

文章分类：室内设计-展示展览

设计公司：anySCALE 任督设计

项目地址：广州

项目规模：800m²

项目年份：2021年3月竣工

摄影师：文森特·吴

 

Project information

Project Name: gevanco booth

Design team: Simon Berg, strahinja Petrovic, tiger Li

Article category: Interior Design - Exhibition

Design company: anyscale Design Supervisor

Project address: Guangzhou

Project scale: 800m ²

Project year: completed in March 2021

Photographer: Vincent Wu