通过展现创造力和想象力的设计理念，anySCALE 赢得了为梅赛德斯-奔驰的全电动紧凑型豪华 SUV EQC 设计的前三个专属展厅的竞标。

 

Through design concepts that displayed creativity and imagination, anySCALE won the pitch to design Mercedes-Benz's first three exclusive showrooms for its fully-electric compact luxury SUV, the EQC.

 

 

在确定核心设计理念之前，必须考虑品牌进军电动汽车市场的本质。1886 年，卡尔为他的“由燃气发动机驱动的车辆”申请了专利。对于梅赛德斯来说，EQC 呼应了同样的技术革命，是未来 130 年的新起点。 

 

Before settling on the central design concept, it was essential to consider the brand's essence for moving into the electronic car market. In 1886, Carl applied for a patent for his "vehicle powered by a gas engine." For Mercedes, the EQC echoes the same sort of technological revolution, a new beginning for the next 130 years. 

 

 

“我们的想法是创造一些令人难忘的东西，”anySCALE 管理合伙人 Andreas Thomczyk 说。“如果你有一个新产品，它需要给人留下深刻印象。” 

 

"Our idea was to create something unforgettable," says anySCALE Managing Partner, Andreas Thomczyk. "If you have a new product, it needs to leave an impression." 

 

 

简而言之，新的陈列室需要与以前完全不同。SUV 概念起源于作为普通家庭轿车或旅行车的户外替代品。因此，该团队从 Olafur Eliasson 和 Anish Kapoor 的艺术装置中汲取灵感，着眼于大型艺术。 

 

In short, the new showrooms needed to be completely different from what had gone before. The SUV concept has its roots as an outdoor alternative to a regular family sedan or wagon. So the team looked at large-scale art, taking inspiration from the art installations of Olafur Eliasson and Anish Kapoor. 

 

 

Thomczyk 说：“我在一个粗糙、几乎空旷的环境中看到了 EQC。” “我在考虑艺术画廊，那里的艺术品很突出，但在一个更粗糙的空间里。”

 

"I had a vision of the EQC in a rough, almost empty environment," says Thomczyk. "I was thinking about art galleries where the artwork stands out but in a space that's rougher."

 

 

旗舰展厅位于北京世界金融中心一楼的全新高端购物中心。外部可以看到一个交叉路口，顶部有一个大的 LED 屏幕，显示品牌标志和产品视频。有两个主要入口，空间足够容纳三辆汽车。 

 

The flagship showroom is in a new high-end shopping mall on the World Finance Center's ground floor in Beijing. The exterior looks out over an intersection with a large LED screen on top, showing brand logos and product videos. There are two main entrances, and the space is big enough to house three cars. 

 

 

为了更好地突出汽车作为专注的艺术品，该团队在汽车所在的位置安装了黑色岛屿地板，从各个角度照亮它们。流畅的曲线将两层楼分开，并由定制设计的蓝色条形灯包围。后墙设有大显示屏，也为轻松品牌扩展而定制设计。屏幕镜像在EQC的仪表板上，播放广告并与客户分享信息。配色方案是黑巧克力金属，主要是侧面，包括厨房和沙发区，作为休闲谈话站。

 

To highlight the cars better as focused works of art, the team installed black island flooring where the cars sit, illuminating them from all angles. Smooth curved lines separate both floors, which are bordered by custom-designed blue strip lights. The back wall features large display screens also custom-designed for easy brand scaling. The screens are mirrored on the EQC's dashboard, broadcasting ads and sharing information with customers.The color scheme is a dark chocolate metal that mostly features the sides, including in the kitchenette and sofa area, which serve as casual talk stations.

 

 

项目信息

项目名称：Mercedes-Benz EQC Showrooms

设计团队：Andreas Thomczyk、吴芳飞

文章分类：室内设计-展示展览

设计公司：anySCALE 任督设计

项目地址：北京/上海

项目规模：200-400 平方米

项目年份：2020年10月

摄影师：传感器图像

 

Project information

Project Name: Mercedes Benz EQC showrooms

Design team: Andreas Thomczyk, Wu Fangfei

Article category: Interior Design - Exhibition

Design company: anyscale Design Supervisor

Project address: Beijing / Shanghai

Project scale: 200-400 square meters

Project year: October 2020

Photographer: sensor image