Crème Boutique，浙江/室内

建筑师提供的文字描述。Crème Boutique 是中国杭州的高端女装零售空间和购物体验。该商店展示了由设计总监梁亮和雨果迈耶领导的 ALL Design Studio 设计的别致背景展示的精选高品质产品。以设计北京 Maison Margiela 和 Dior 快闪精品店而闻名的梁与设计阿布扎比总统竞选大厅的 Meyer 合作，为杭州的奢侈品零售业带来了现代和修道院般的体验。

Text description provided by the architects. Crème Boutique is a high-end womenswear retail space and shopping experience in Hangzhou, China. The store boasts curated high-quality products exhibited with a chic backdrop designed by ALL Design Studio, led by design directors Liang Liang and Hugo Meyer. Liang, known for his designs of Beijing’s Maison Margiela and Dior pop-up boutiques, and Meyer, who designed the Abu Dhabi presidential campaign hall, collaborated to bring a contemporary and monastic-like experience to Hangzhou’s luxury retail landscape.

“Crème”（英文奶油）这个名字的灵感来自于本店主打产品羊绒的原色。此外，奶油被称为从牛奶中分离出来的最好的部分，与羊绒一样，是最好的羊毛形式。

The name “Crème” (cream in English) was inspired by the original color of cashmere, which is the main product of the shop. Additionally, cream is known as the finest part separated from milk, a parallel to cashmere as the finest form of wool.

空间的设计以奶油的质地和颜色为基础，为商店带来柔和和精致的视觉。主要形状的灵感来自双层奶油蛋糕。

The design of the space is based on the texture and color of the cream, bringing a vision of softness and refinement to the store. The main shape was inspired by a double-layered cream cake.

店铺位于百货公司的底层，一个120平方米的长方形空间，层高6米。为了吸引客人进入空间，设计师用充满活力的灯光装饰了门把手。入口处的Anarc形墙将顾客首先引导到咖啡休息区。弧形墙末端的重叠变化和灯光被用来绘制一个“C”的形状，这是对商店名称的另一个视觉点头。

The shop is located on the ground floor of a department store, a rectangular space with 120 square meters and 6 meters floor height. To attract guests into the space, the designer embellished the door handle with a vibrant light. AnAnarc-shaped wall at the entrance leads the customers first to the coffee lounge area. Overlapping changes at the end of the arc-shaped wall and light were used to draw a shape of “C,” which is another visual nod to the name of the store.

为了保持对空间的开放性，设计师将夹层的尺寸增加到空间的边缘。为了创造最佳的购物体验，设计师考虑了空间内客人的流动，因此设计师选择了位于中心的弧形试衣间。在空间的尽头，设计师使用了对比鲜明的蓝莓色，给参观者带来了意想不到的惊喜。蓝色/紫色空间内的珠宝窗口象征着珠宝盒内的宝石。这个色彩缤纷的区域包括一个休息区、试衣间和一个配件展示。该空间也可以是 VIP 客户的私人区域。空间之内，还有一扇门，通向外面的另一个奶油色空间。

To maintain an openness to the space, the designer increased the size of the mezzanine to the edge of the space. In order to create the best shopping experience, the designer considered the flow of guests in the space, so the designer chose an arc-shaped fitting room in the center. At the end of the space, the designer used a contrasting blueberry color as an unexpected surprise for visitors. The jewelry window inside the blue/purple space symbolizes gems inside a jewelry box. This colorful area includes a lounge area, fitting room and an accessory display. The space could also be a private area for VIP customers. Within the space, there is also a door that leads to another cream-colored space outside. It is designed not only for customers but also sales representatives to reach out to the main shopping area without interrupting other VIP customers inside the space.

设计师选择在地面上使用纵横交错的弧形图案来反映奶油的质感。选择柔和的玫瑰色大理石来强调收银台。店内的大窗户为空间提供了充足的采光，因此设计师选择在这里设置咖啡厅来提升购物体验。栗色的螺旋楼梯通向楼上的办公室。它也被设计为客户的拍照点。天花板和墙壁的复杂弯曲结构旨在提供一个更清洁的空间，将所有必要的管道隐藏在里面。

The designers chose to use a crisscrossed arc-shape pattern on the ground to mirror the texture of cream. Soft toned rose-colored marble was selected to emphasize the checkout counter. The large windows inside the shop provide sufficient light to the space, so the designer chose to set up a coffee lounge here to upgrade the shopping experience. The maroon color spiral stairs leads to an office upstairs. It was also designed to be the photographable spot for clients. The complex curved structure of the ceilings and the walls is intended to present a cleaner space, hiding all the necessary pipes inside.