成都灵魂之家，四川/室内设计

2022-03-07 15:14:10室内设计综合商业室内设计自然风格

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成都灵魂之家

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Alex Xu、Andreas Thomczyk

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总部位于北京的令人兴奋的服装创业公司 Soulgoods 已在成都时尚的中庭购物中心开设第四家零售店。该品牌通过与国际时装设计师以及耐克和阿迪达斯等主要行业参与者合作，培养了一批年轻的追随者。anySCALE 面临的挑战是设计出适合品牌和城市的设计理念。“我们需要创建一些可识别为 Soulgoods 商店的东西，但同时它需要在环境中具有明显的成都风味，”anySCALE 合作伙伴 Andreas Thomczyk 说。

Soulgoods, an exciting clothing startup based in Beijing, has branched out to open its fourth retail store in Chengdu’s trendy Atrium mall. The brand has grown a youthful following by collaborating with international fashion designers and major industry players like Nike and Adidas. anySCALE was challenged with producing a design concept that fit both the brand and the city. “We needed to create something that was recognizable as a Soulgoods store, but at the same time it needed to have a Chengdu flavor visible in the environment,” says anySCALE partner Andreas Thomczyk.

为了达到这种效果，anySCALE 在整个设计中融入了当地采购的木质材料。anySCALE 使用相对适中的矩形空间，使用高高的天花板，设计带有间隔木板条的斜屋顶。在屋顶下方，深色木梁形成一个精致的网格，向上照射柔和的环境光，与浅色板条相得益彰，悬挂的聚光灯突出了下面的产品。

To achieve this effect, anySCALE incorporated locally sourced wood materials throughout the design. Working with a relatively modest, rectangular space, anySCALE played with the high ceilings, designing a pitched roof with spaced wooden slats. Beneath the roof, dark wooden beams form a sophisticated grid that shines soft ambient light upward to complement the lighter colored slats as hanging spotlights highlight the products below.

长长的陈列室设有一个岛式收银台、独立式展示、墙壁上的嵌入式搁架展示和两个入口处的暗箱展示。沿着储藏室和更衣室对面的墙壁，一个配有一排旋转平台的矿物条纹胡桃木架子为购物者提供了 Soulgoods 最新鞋履设计的 360 度全景。面对广场，外立面颇为引人注目，将斜木屋顶设计延伸到建筑的整个高度，大大增加了小店的知名度。最后，内立面采用相同的倾斜板条，营造出一种谷仓般的结构，感觉质朴，但看起来高档而干净。

The long showroom features an island checkout counter, free standing displays, recessed shelving displays along the walls and shadow box displays at both entrances. Running along the length of the wall opposite the storage and changing rooms, a mineral streaked walnut shelf fitted with a row of rotating platforms offers shoppers 360°views of Soulgoods’ latest shoe designs. Facing the plaza, the exterior facade is quite remarkable, extending the pitched wooden roof design up the entire height of the building to greatly increase the small store’s visibility. Finally, the interior facade features the same angled slats, creating a barn-like structure that feels rustic, but looks upscale and clean.

视觉引人入胜且功能齐全，anySCALE 为 Soulgoods 成都分店设计的简约设计利用照明和空间来吸引人们对一系列引人注目的展示的关注。在实现这一设计理念的过程中，anySCALE 能够为时尚品牌提供支持，并赋予新店自己迷人的个性。

Visually engaging and functional, anySCALE’s minimalist design for the Soulgoods Chengdu branch uses lighting and spacing to draw attention to an array of eye-catching displays. In realizing this design concept, anySCALE was able to bolster the fashion brand and endow the new store with its own charming personality.