妈祖会展位，广州/室内设计

anySCALE were invited by MATSU to design a fair booth for the Guangzhou and Shenzhen furniture fairs. The caveat was that it needed to be reassembled and relocated within a timeframe of two weeks. anySCALE responded with a modular system that could be reused at both locations and for two years consecutively. This approach ensured zero material wastage while emphasizing a sustainable, eco-friendly philosophy.

设计的出发点是创造一个纯白色的盒子般的空间，为色彩缤纷的家具和其他配饰展示的完美环境。有人提出了一个想法，让拱形壁龛与古代建筑相呼应，以雕像或雕塑为主要焦点。整个展位被设计成一系列相互连接的房间，但没有任何走廊，因此有效的空间管理至关重要。顾客通过一个拱门进入展位，其开口将视野延伸到下一个空间，开始整个展厅的旅程。每个房间都反映了典型的办公功能，例如迎宾休息室、茶水间、开放式办公室和行政办公室。

The design's starting point was to create a pure white box-like space, the perfect environment for colorful furniture, and other accessories to be displayed. An idea was proposed to have arched niches echoing ancient architecture, featuring statues or sculptures framed as primary focal points. The whole booth was designed as a sequence of interconnected rooms, but without any corridors, therefore efficient space management was paramount. Customers enter the booth via an arch with openings framing the view onto the next space, embarking on a journey throughout the showroom. Each room reflects typical office functions such as a welcome lounge, pantry, open office, and executive office.

“相互连通又各自独立的自由空间” anySCALE上海总监兼项目设计师Simon Berg这样描绘到。展位的各个角落都有功能性的墙体，但视觉上并无压抑局促之感。外幕墙的表面材质是透光的亚克力搭配幻彩玻璃，营造出若隐若现而又流光溢彩的独立质感，令参观者纷纷驻足，满怀好奇，从而渴望探究空间内部的奥秘。整个玛祖铭立的展位如同一件独特的巨型艺术装置，成为了整个家具展会中一道亮丽的风景线。

"Everything is connected but is also somehow separated," says anySCALE Shanghai director and project design lead, Simon Berg. All the booth areas have walls but are still visually connected via the arches. The exterior has a filtered facade made of acrylic glass with a dichroic film to spark intrigue from the outside looking in. The unique and contrasting look of dichroic glass combined with the arch shape became a recognized signature design feature for the brand at both fairs.