Bélle Glow集合店，杭州 / 予野设计

2025-05-15 16:47:01建筑设计,休闲娱乐,商业建筑 , 现代风格

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建筑如容器，承载着城市的记忆、愿景，自身形态也是基于场地的一种真实反映，体现其与周围环境所建立的对话关系。

Architecture serves as a vessel, encapsulating aBélle Glow city’s collective memory and aspirations. Its form emerges as an authentic response to site-specific conditions, fostering a dialogue with the surrounding context.

▼项目鸟瞰，aerial view of the project

杭海路193号，偏西北处一座“小白楼”，于寻常的街区景观之中活跃而出，引人注目。作为存量更新的重要一环，原本共两层的裙楼被改造为集合店品牌Bélle Glow的杭州门店，并以新的品牌形象，融入城市肌理。

At No. 193 Hanghai Road, a compact white structure punctuates the northwestern edge of an otherwise mundane urban streetscape. As a pivotal adaptive reuse project, the original two-story podium has been reimagined as the Hangzhou flagship store for the multi-brand concept Bélle Glow, seamlessly integrating its revitalized identity into the city’s evolving fabric.

▼以新的品牌形象融入城市肌理，the new brand image integrated into the city fabric

01内外的连续Spatial Continuity

视线穿过高大的人行道上的树缝，可以一窥建筑之貌，朝向街道的立面由原本常规的独立店铺贯穿为整层的服务用地。从远处望去，柱体之上，架起一个多边形的封闭实体，上下两段，虚实分明。主动线处左右各设一片矮墙，有意构成虚掩的入口，内外连续，迎接每一位访客的抵达。

Peering through the foliage of street-side trees, glimpses of the building’s façade reveal a unified street-facing elevation, where fragmented retail units have been transformed into a cohesive service zone. From afar, a polygonal massing floats atop a colonnade, delineating a binary composition of solid and void. Flanking the primary circulation path, two low-profile walls frame a recessed entrance, dissolving the threshold between exterior and interior to invite exploration.

▼主动线处左右各设一片矮墙，two low-profile walls frame a recessed entrance

原始外立面拆除后，裸露出的矩形小柱跟随建筑走向间隔排布，其纤细的体量难以与建筑面积相匹配，于是我们有意放大为一个个方形立柱，并旋转45度，如此一来，建筑不仅可以完全地被托举，同时具有一种明确的方向感，有效缓解T字路口给人临街而建的紧张尺度。

Post-demolition of the original façade, a grid of undersized rectangular columns was exposed. To reconcile their slender proportions with the building’s scale, these were re-engineered into square-section pillars rotated 45 degrees. This intervention not only reinforces structural integrity but also introduces axial clarity, mitigating the visual tension inherent to its T-junction context.

▼矩形小柱跟随建筑走向间隔排布，a grid of undersized rectangular columns was exposed

02自然的缓冲Transitional Buffer

与面积最大化的利用策略不同，正面入口反倒内退出一定距离，形成下沉式的开放区，让道路和室内形成物理距离的自然缓冲，有利于调整情绪。其间设置条凳，方便行人小憩、逗留，同社区共享。内部以大尺寸玻璃窗为界面，纳入自然光照、室外动态景观，呈现视觉及感受上的和谐统一。

Diverging from conventional floor-area optimization, the main entry recedes to form a sunken forecourt—a transitional buffer mediating between street and interior. Integrated seating invites communal engagement, while floor-to-ceiling glazing dissolves boundaries, harmonizing natural light and kinetic street views with the curated interior.

▼让道路和室内形成物理距离的自然缓冲，a transitional buffer mediating between street and interior

▼形成下沉式的开放区，form a sunken forecourt

在平面规划时，场地中的柱体是关键的表达对象，由外而内，随着动线的深入，5排立柱各不相同，它们所具有的肌理表情，成为空间里有趣的视觉语言。前厅展示区的白柱和服饰悬挂的金属杆，曲折、交错一处，线性的勾勒同玻璃金属立框相呼应，为放松的空间加入精致细节。

▼轴测图，axonometric

During spatial programming, the existing column grid was elevated as a primary design element. Progressing inward, five distinct rows of columns—each with unique textural treatments—generate a dynamic visual rhythm. In the lobby, white-painted columns intersect with suspended metal garment rails, their linear geometries echoing the building’s glass-and-metal fenestration to imbue the space with refined tactility.

▼场地中的柱体是关键的表达对象，the existing column grid was elevated as a primary design element

▼白柱和服饰悬挂的金属杆交错，white-painted columns intersect with suspended metal garment rails

相邻的内侧柱体，则保留其原有的混凝土肌理，和立面白色矮墙、天花形体均保持距离，物与物的独立，让空气、视野能够自由流动。负责屋面承重作用的斜向支撑的工字钢，同样以序列排布的方式，展现工业的结构之美。二者作为场地的历史遗存，通过新与旧的对照、映衬，重获新生。

Adjacent interior columns retain their raw concrete finish, deliberately distanced from white-plastered walls and ceiling planes to preserve spatial autonomy. Roof-supporting steel I-beams, arranged in rhythmic intervals, celebrate industrial pragmatism. These preserved relics, juxtaposed with contemporary interventions, narrate a dialogue between past and present.

▼展现工业的结构之美，celebrate industrial pragmatism

▼保留原有的混凝土肌理的内侧柱体，adjacent interior columns retain their raw concrete finish

03凝固的“雕塑”Sculptural Articulation

雕塑是静态的舞蹈。西侧临街处，一座凝固的“雕塑”凭借外部长条柱体、结构横梁的拉力，由地面生长而出，连接上下楼层。扶手采用片墙形态，横竖穿插，交错排布。相较于一般的楼梯样式，Bélle Glow的楼梯更像是一个垂直的“秀场”，适用新品展示、发布、拍摄等不同动态场景。

Sculpture is architecture in stasis. Anchored by elongated vertical piers and cantilevered beams, a stairwell ascends from the western façade as a monolithic “sculpture.” Its balustrade, composed of interlocking planar slabs, transcends mere circulation to become a vertical “catwalk”—a multifunctional platform for product launches, exhibitions, and immersive brand storytelling.

▼楼梯如凝固的“雕塑”，staircase as a monolithic “sculpture.”

在“没有线，只有体积”的艺术表达之中，光影的捕捉也尤为重要，它从另一个侧面反映了边界的存在，并最大可能地尝试雕刻出既有的形体轮廓，使其愈发清晰可见。采用曲折、连续的步梯设计，有意让视线随着路径的改变而产生差异性景观，以此丰富行进中的感知体验。

Guided by the ethos of *”volume over line,”* light becomes a critical design tool, carving boundaries and amplifying form. A serpentine stair configuration choreographs shifting sightlines, layering perspectival experiences that enrich spatial perception.

▼曲折、连续的步梯设计， twisted, continuous step design

04平静的流动Tranquil Circulation

及至后场，鞋帽区与衣帽区以柱网为间隔，一分为二。前厅展示区的“木墙”穿插而进，将前后场所联系起来，复古调的木元素加入，带来温暖和岁月的质感。柱与柱相对默立，粗粝的表皮仿佛令时间静止，叙述着往昔的故事。而细腻的不到顶白墙则以素雅的姿态，构成连续的展陈背景，让产品成为空间主角。

Beyond the grid, the rear zone partitions footwear and apparel displays. A reclaimed timber volume extends from the lobby, bridging front and rear spaces while introducing warmth and temporal depth. Rough-hewn columns stand as silent sentinels, their weathered surfaces evoking narratives of time, while partial-height white walls establish a minimalist backdrop to foreground merchandise.

▼前厅展示区的“木墙”穿插而进，A reclaimed timber volume extends from the lobby

临近入口，设置咖啡操作区，便于服务街区和内部客人，吧台以亮面金属为面材，映射室内外景色，绿意盎然，光影灵动。

Adjacent to the entry, a reflective metal-clad coffee bar mirrors the verdant streetscape, blending interior and exterior atmospheres.

▼吧台以亮面金属为面材映射室内外景色，a reflective metal-clad coffee bar mirrors the verdant streetscape

作为一家集合店品牌，Bélle Glow融入服装、商拍、展陈、咖啡等多元业态，在克制与理性、去繁存简、尊重历史文脉的探索过程中，展现平静的流动之美，为街区注入新的活力。

As a hybrid retail destination, **Bélle Glow** synthesizes fashion, commercial photography, curation, and café culture. Through disciplined materiality, rational planning, and contextual sensitivity, the design embodies a serene yet dynamic equilibrium—breathing renewed vitality into the urban tableau.

▼展现平静的流动之美，embodies a serene yet dynamic equilibrium