Goldreif上海品牌体验中心，上海 / DEVOLUTION退化建筑

2025-12-19 17:16:58建筑设计,休闲娱乐,商业建筑 , 现代风格

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本次Goldreif品牌体验中心设计以“模糊空间与生活场景的界限”为核心理念，我们希望这里不再是单纯的产品陈列空间，而是一个让人能够真正感受到生活气息的场景化空间。通过细腻的空间叙事，让参观者不仅能感受到橱柜产品的美观与功能，还能在其中体会到真实生活的触感与温度。

▼ 空间概念分析图，Spatial concept diagram

The design of the Goldreif Shanghai Experience Center is guided by the core concept of “blurring the boundaries between space and life scenarios.” We envisioned this space not merely as a product display area, but as a scenario-based environment where visitors can truly sense the atmosphere of everyday living. Through refined spatial storytelling, visitors are able to appreciate not only the aesthetic and functional qualities of the cabinetry, but also experience the tactile sensations and warmth of real life.

▼ 外部概览，Exterior overview

▼ 正面入口，Front entrance

▼ 入口近景，Entrance close view

设计灵感来源于建筑大师密斯·凡德罗设计的范斯沃斯住宅。这座坐落于福克斯河畔的经典住宅以简洁的几何构成、通透的结构形式和对空间细节的极致追求而闻名。我们将这种建筑思维引入品牌体验中心设计中，将其视为一个建筑项目来打造，而不仅仅是一个传统的室内设计案例。在这个空间中，我们植入了一个独立的建筑框架结构，赋予空间以“建筑化”的特质，同时创造出开放与包容的场域。这个框架既是功能的载体，也是形式的表达，它与空间的材料、光线和产品展示形成了深度对话。

The design draws inspiration from the Farnsworth House, designed by the architectural master Ludwig Mies van der Rohe. This classic residence, located along the Fox River, is renowned for its clean geometric composition, transparent structural form, and meticulous attention to spatial detail. We introduced this architectural thinking into the design of the Brand Experience Center, approaching it as an architectural project rather than a conventional interior design case. Within the space, we incorporated an independent architectural frame structure, giving the interior an “architectural” quality while creating an open and inclusive atmosphere. This frame serves both as a functional carrier and a formal expression, engaging in a deep dialogue with the materials, lighting, and product displays in the space.

▼ 建筑化的室内框架，Architectural frame within the interior

▼ 场景化的展示空间，Scenario-based display space

▼ 材料与光线，Materials and lighting

▼ 体验中心一隅，A corner of the experience center

此外，在设计中高度关注细节的处理，尤其是在五金配件、不锈钢等工艺上，以细腻精准的手法体现品牌对于品质与工艺的极致追求。这些微妙的细节不仅是功能性的体现，更是整体设计语言的重要组成部分，彰显了Goldreif品牌的专业性与德国精工形象。

Furthermore, the design places great emphasis on detail, particularly in the craftsmanship of hardware fittings and stainless steel elements. These are executed with precision and refinement, reflecting the brand’s relentless pursuit of quality and craftsmanship. These subtle details are not only functional but also integral to the overall design language, highlighting Goldreif’s professionalism and its image of German precision engineering.

▼ 细节与工艺，Details and craftsmanship

▼ 入口细部，Entrance details

整体而言，这个空间不仅是一个产品的展示空间，更是一种生活方式的表达。通过对建筑语言与室内设计的融合，为Goldreif品牌创造了一个既富有建筑美学又贴近生活体验的全新品牌体验中心，为参观者带来沉浸式的空间体验。

Overall, this space is more than just a venue for product presentation—it is an expression of a lifestyle. By integrating architectural language with interior design, we have created a new Brand Experience Center for Goldreif that embodies architectural aesthetics while remaining closely connected to real-life experiences, offering visitors an immersive spatial journey.

▼ 庭院设计，Landscape design