始祖鸟2025 7P系列秋冬橱窗设计，中国 / PILLS工作室

2025年11月，继为始祖鸟设计的第五季橱窗陈列在全国各大城市一百余家门店同步展出后，PILLS再次受邀为其打造第七、第八季的橱窗陈列，并持续展出至二月初。本季橱窗灵感来自于登山滑雪中运动员从攀登至滑降之间的姿态转换，以“形随动变”的视觉叙事，呼应人与环境在动静之间的微妙对话。

 

In November 2025, following the nationwide presentation of the fifth-season window displays designed for Arc’teryx across more than one hundred stores in major cities, PILLS was once again invited to develop the seventh and eighth seasonal window installations, on view through early February. This season’s concept is inspired by ski mountaineering, focusing on the athlete’s transition between ascent and descent. Through a visual narrative defined by form shaped by motion, the windows explore the subtle relationship between human movement and the natural environment—between stillness and momentum.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

全新Rush Jacket: 极境处，周全防护 New Rush Jacket: All-Around Protection in Extreme Conditions

 

登山滑雪，也叫Backcountry（BC）或者SKI Mountaineering（SKIMO），它不止是“上山滑雪”，而是一项集高海拔攀登、复杂地形穿越与荒野滑雪于一体的极限运动。它代表着人类不借助机械动力，仅凭自身体能，在广袤而原始的雪山中完成从山脚到顶峰、再从顶峰一滑而下的完整探险循环。这也是一场身体力行的精神仪式，用汗水、意志和智慧，表达人类与自然最纯粹的对话。

 

▼Rush Jacket官方宣传图，Rush Jacket official image

 

 

Ski mountaineering—also known as Backcountry (BC) or Ski Mountaineering (SKIMO)—is not simply “skiing uphill.” It is an extreme discipline that integrates high-altitude climbing, complex terrain traversal, and wilderness skiing into a single continuous expedition. Without mechanical assistance, athletes rely solely on physical strength and skill to move from the mountain base to the summit, and then descend in a complete exploratory cycle. It is both a physical challenge and a spiritual practice, expressing a direct and elemental dialogue between humans and nature through endurance, willpower, and judgment.

 

▼室内DP展示实拍，Interior DP display photo

 

 

Rush Jacket在这一场景中诠释了“不滞于形”的机能理念。其轻量构造使攀登上升更为高效，贴合身体而不限制活动；进入滑降阶段，它的耐磨与防护性能直面风雪与地形挑战，真正实现“一服多用”，适应复杂山地需求。本季的Rush Jacket不仅阐述了对产品性能科技的追求，也传递其尊重自然的理念——服装不应束缚人，而应成为人探索自然的延伸。

 

▼Rush Jacket官方宣传图，Rush Jacket official image

 

 

Within this context, the Rush Jacket embodies a functional philosophy of unfixed form. Its lightweight construction enhances efficiency during ascents, conforming to the body without restricting movement. During descent, its abrasion resistance and protective performance confront wind, snow, and rugged terrain, achieving true versatility—one garment adaptable to multiple conditions. This season’s Rush Jacket not only reflects a pursuit of technical performance, but also articulates a respect for nature: clothing should not constrain the wearer, but extend the human capacity to explore the natural world.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

迎山而进，逐雪而行 Rise with Peaks, Flow with Snow

 

「进」蕴于俯身蓄势时——

 

是探索高地、迎山而上的攀登意志。

 

「行」显于雪浪无形中——

 

是顺应山势、穿林渡雪的逍遥之境。

 

▼情绪版，Mood reference

 

 

 

“Advance” is contained in the forward-leaning moment of gathering strength—

 

the determination to climb and reach higher ground.

 

“Move” unfolds within the invisible flow of snow—

 

a state of alignment with the mountain’s contours, passing through forests and across snowfields.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

设计理念 Design Concept

 

本季橱窗设计的灵感源自对登山及滑雪运动姿态的变化捕捉。PILLS 将滑降时灵动的运动曲线编织为曲折蜿蜒的雪山线条，与穿行在巍峨雪峰中的冒险者身影并置，让观者身临其境地感受登山滑雪的自然场域和运动轨迹。

 

▼“形随动变”参考意向，“Form shaped by motion” reference

 

 

▼分析图，Diagram

 

The window design draws from the shifting postures inherent to climbing and skiing. PILLS translates the dynamic curves of descent into winding mountain lines, juxtaposed with the silhouettes of skiers moving through towering snow-covered peaks. Together, these elements immerse viewers in the spatial conditions and movement trajectories of ski mountaineering.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

整体橱窗以层叠嶙峋的山峰地形作为背景，采用3D打印翻模刻画岩石肌理，以灰白色调营造出雪山深处的氛围，描绘出自然的冷峻和对纯白雪境的无限畅想。

 

▼橱窗装置动态效果，Window installation dynamic effect

 

Layered, rugged mountain formations define the overall backdrop. Rock textures are rendered through 3D-printed molds, while a restrained palette of grey and white evokes the atmosphere of deep alpine terrain—expressing both the severity of nature and the boundless imagination of a snow-covered landscape.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

坚硬的白色山石从背景缓缓生长，既复刻了白雪皑皑的巍峨山川，也象征着滑雪者们刻下的一道道滑痕。顶光效果下，起伏山峰呈现登山滑雪的姿态定格，在静止的瞬间仍能感受破风而行的惯性力量和流畅的姿态变换，表达着这项运动中的动态与张力。

 

Solid white rock forms appear to grow gradually from the background, simultaneously recalling snow-laden mountain ranges and the tracks carved by skiers. Under overhead lighting, the undulating terrain freezes moments of ski mountaineering in time. Even in stillness, the viewer can sense the momentum of cutting through wind and the fluid transitions between postures, conveying the sport’s inherent tension and dynamism.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

 

我们将登山与滑雪两个运动轨迹连接，构建出一条完整流畅的曲线，着重强调本季Rush Jacket “一服多用”，适配不同运动场景的多功能性。作为WHITELINE中最轻量硬壳，它的轻量舒适和防护耐磨能够帮助滑雪人在登滑运动中克服自然带来的危险和挑战。

 

▼橱窗装置动态效果，Window installation dynamic effect

 

By connecting the trajectories of ascent and descent, the installation forms a continuous, fluid curve that emphasizes the Rush Jacket’s core attribute this season: one garment, multiple applications. As the lightest hardshell in the WHITELINE series, its balance of lightweight comfort and durable protection supports athletes in confronting the risks and challenges of alpine environments.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

在门店的室内重点展示（DP）区域，提取自登山滑雪运动中典型姿态的剪影被整合成一个有机整体，连接着地面生长而出的山石。从某些角度观察，像是一座正在生长的山峰；转换视角，又呈现出滑雪者从高处俯冲而下时的轨迹残影。每一帧动态的姿势完整衔接，清晰呈现滑降时的运动轨迹。条纹模拟了雪山风痕、雪层纹理，将自然元素转化为设计架构。条纹的重复与变异，暗喻了登山滑雪运动中动作的分解与重组——每一个完整动作都由无数细微的姿态序列构成。装置在不同灯光下产生不同的视觉效果：顶部主光下，条纹形成强烈的方向引导；环境光中，它们又融为柔和的整体。

 

In the in-store key display (DP) areas, silhouettes derived from characteristic ski mountaineering postures are assembled into an organic whole, anchored by rock forms emerging from the ground. From certain viewpoints, the installation reads as a mountain in formation; from others, it reveals the residual trace of a skier accelerating downhill. Each posture transitions seamlessly into the next, clearly articulating the movement path of descent. Striped elements reference wind erosion and layered snow textures, translating natural phenomena into a structural design language. Their repetition and variation suggest the decomposition and recomposition of movement in ski mountaineering—each complete action composed of countless subtle gestures. Lighting further transforms perception: under primary overhead light, the stripes provide strong directional cues; within ambient light, they dissolve into a unified and subdued whole.

 

▼室内DP展示实拍，Interior DP display photo

 

 

“形随动变”在这里得到了三维化的诠释。装置的整体形态在“动”与“静”之间切换：它是静止的雕塑，却因线条的流动而充满动势；它捕捉了运动的瞬间，却将其永久凝固。这正是登山滑雪运动的精髓所在——在攀登与滑降之间，存在着无数微妙过渡，每个瞬间都是形态的重新定义。

 

Here, form shaped by motion is realized in three dimensions. The installation exists between movement and stillness: a static sculpture charged with momentum through flowing lines; a fleeting moment of motion permanently suspended. This condition reflects the essence of ski mountaineering itself—between ascent and descent lie countless transitions, each redefining form in real time.

 

▼室内DP展示实拍，Interior DP display photo

 

 

结语 Conclusion

 

ARC’TERYX 2025始祖鸟第七季橱窗不仅是一次季节性的产品展示，也是一次关于户外运动哲学、人与自然关系、机能美学表达的讨论。通过“形随动变”这一核心概念将登山滑雪的运动精髓，转化为普通观者能够沉浸式感知的现场陈列。

 

ARC’TERYX 2025 seventh-season window installation is not merely a seasonal product presentation, but a spatial reflection on outdoor philosophy, the human–nature relationship, and the aesthetics of performance-driven design. Through the central concept of form shaped by motion, the experiential qualities of ski mountaineering are translated into an immersive environment accessible to a broader audience.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

 

在这个空间内，我们看到了攀登者对抗地心引力的坚韧，也看到了滑降者顺应自然律动的智慧。作为一件能完美兼容两项极限运动的服装，Rush Jacket不只是一件户外装备，而成为连接人与山、动与静、功能与美学的媒介。

 

Within this space, we encounter both the climber’s resistance against gravity and the skier’s wisdom in moving with natural forces. As a garment that seamlessly supports two extreme disciplines, the Rush Jacket transcends its role as equipment, becoming a medium that connects human and mountain, motion and stillness, function and aesthetics.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

 

通过这次橱窗设计，始祖鸟和PILLS共同表达了一个理念：先进的科技，最终是为了让人自由、完整地融入自然，在动静之间找到属于自己的节奏。

 

Through this collaboration, Arc’teryx and PILLS articulate a shared belief: advanced technology ultimately exists to enable people to engage with nature freely and completely—finding their own rhythm between movement and rest.

 

▼始祖鸟2025秋冬7P橱窗实拍，ARC’TERYX 2025FW 7P window display

 

 

 

Project Name: ARC’TERYX 2025FW 7P Window & DP Design

 

Client: ARC’TERYX

 

Design Date: November 2025

 

Design Firm: PILLS

 

Design Lead: Zigeng Wang

 

Design Team: Chenyao Liu, Manying Wang, Shilin Liu

 

Planning Team: Xingzhu Jiang

 

Photography: Wu Siming, UK Studio