辰衡总部展厅 / 平行公社

2026-05-18 17:09:58室内设计展览展示室内设计 现代风格
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它是品牌的一次自我回溯,也是一次面向未来的宣言。总部展厅置于厂区三楼——这里是品牌开疆拓土的发展源头,也是产品研发的核心地带。它既要承载过去,也能迎接未来:

 

It represents a self-reflection of the brand and a declaration for the future. The headquarters exhibition hall is located on the third floor of the factory area – this is where the brand’s development and expansion originates, and also the core area for product research and development. It not only carries the past, but also embraces the future:

 

▼项目概览,Overview of the project

 

 

它拥有粗野主义的冷峻骨骼,与《银翼杀手》科幻般的未来感。

 

它是一艘启航的飞船,载着每一位来访者,读懂品牌的拓荒之路。

 

It possesses the stern and rugged aesthetic of Brutalism, coupled with the sci-fi futuristic feel of “Blade Runner”.

 

It is a spacecraft that has set sail, carrying every visitor to understand the brand’s pioneering journey.

 

▼灵感图,Inspirational Images

 

 

 

传送 | 仪式感的起点 Teleportation | The starting point of ritualistic sense

 

从一楼到三楼,我们将电梯改装成“传送装置”,让短暂的等待变成一种有仪式感的“迈进”。探索的欲望一触即发。

 

▼电梯分析图,Elevator Analysis Diagram

 

 

From the first floor to the third floor, we have converted the elevator into a “teleportation device”, transforming the brief wait into a ceremonial “stepping forward”. The desire to explore is just about to be ignited.

 

▼电梯,Elevator

 

 

 

金属质感、工业构件、冷调光源……你已经从日常切换到了辰衡的世界。展厅分为五个大区,作为前奏的三部分,从电梯厅到序厅,再到交互区,正是从点到线,由线及面的参观动线,和品牌的发展一脉相承。

 

Metallic texture, industrial components, cool light source. You have switched from daily life to the world of Chen Heng. The exhibition hall is divided into five major areas, serving as three preludes. From the elevator lobby to the introductory hall, and then to the interactive area, it follows a Tour Route. that moves from point to line, and from line to surface, echoing the brand’s development.

 

▼五大区分析,Analysis of the 5 Major Areas

 

 

原点 | 荒芜中的一束光 Origin | A beam of light amidst desolation

 

这里是开疆拓土的起点,外面的世界,曾是一片荒芜,如同品牌创始之初。混凝土包裹的空间里,透过一扇天窗,一束光落在一台特殊的装置上。它的灵感,来源于纺织工艺中的“千斤” ——生产线里最朴实、却最关键的张力整形部件。它是纺织的基石,也是辰衡对品质最初的信仰:严苛、精确、从不妥协。荒芜之中,希望,从这里亮起。

 

This is the starting point for expanding our horizons. The world outside was once barren, just like the beginning of the brand’s establishment. Inside the space enclosed by concrete, a beam of light falls on a special device through a skylight. Its inspiration comes from the “lifting block” in textile craftsmanship. The most humble yet crucial tension straightening component in the production line. It serves as the cornerstone of textile production and embodies Chen Heng’s initial belief in quality: rigor, precision, and uncompromising standards. Amidst the desolation, hope shines bright from here.

 

▼千斤,lifting block

 

 

历程 | 品牌的发展线 History | Brand development trajectory

 

有了希望,就有了脚下的路:

 

With hope, there is a path under your feet:

 

▼品牌线,Brand Line

 

 

右侧墙壁上嵌着一排舷窗,每一扇窗后,都是一段里程碑:

 

技术节点的突破,重大项目的落成,产业链的逐步整合……

 

你正透过它们,窥见品牌在航行中经历的风暴与星光。这不是静态的展板,而是一段航行日志。

 

A row of portholes are embedded on the right wall, and behind each window is a milestone:

 

Breakthroughs in technological nodes, the completion of major projects, and the gradual integration of the industrial chain

 

Through them, you are catching a glimpse of the storms and glories that the brand has experienced on its journey. This is not a static display panel, but a voyage log.

 

▼品牌,Brand

 

 

呈现 | 产品的自由生长 Presentation | Free growth of products

 

穿过时间长廊,来到了飞船的主客舱。中央装置如同舰桥,地面灯光随操作而变化。当两侧舱室同时打开,灯光如波动般展开,整个建筑仿佛在呼吸。

 

▼产品展示呼吸灯,Product Display: Breathing Light

 

 

After traversing the time corridor, we arrived at the main passenger cabin of the spacecraft. The central device resembles a ship’s bridge, with ground lights changing according to operations. When the cabins on both sides are opened simultaneously, the lights spread out like waves, making the entire building appear to be breathing.

 

▼产品展示,Product Display

 

 

 

 

 

两侧的“太空舱”内,展示着辰衡的产品。这种非线性展陈方式,灵活、可变,未来可以根据产品迭代自由调整。科技感不是装饰,空间的有序排列、干净利落的线条,都是对品牌“极致要求”的空间转译。

 

nside the “space capsules” on both sides, Chen Heng’s products are displayed. This nonlinear exhibition method is flexible and adaptable, allowing for free adjustments based on product iterations in the future. The sense of technology is not just for decoration. The orderly arrangement of space and clean, sleek lines are all spatial interpretations of the brand’s “extreme demands”.

 

▼产品展示细部,Product Display Details

 

 

 

探索 | 系统的骨骼 Exploration | The skeleton of the system

 

继续向前探索,来到配件展示区。

 

Continue exploring and proceed to the accessory display area.

 

▼配件区,Accessory Display Area

 

 

 

这里是整艘“飞船”的动力舱——所有支撑成品窗饰系统的核心部件在此呈现。它们不常被看见,却是每一件作品背后的骨架。配件的展示没有多余的修饰,整齐,克制,有细节,彰显品质。

 

This is the engine room of the entire “spaceship” – all the core components that support the finished window decoration system are presented here. They are not often seen, but they are the backbone behind every piece of work. The display of accessories is unadorned, neat, restrained, and detailed, highlighting quality.

 

▼配件区,Accessory Display Area

 

 

破壁 | 休息区的风和日丽 Breakthrough | Sunny and windless in the rest area

 

看过产品,来到休息区,终于可以稍作停留。

 

After examining the products, we arrived at the rest area where we could finally take a break.

 

▼休息区,Rest Area

 

 

 

 

透过破损的石壁,我们感受到了风和日丽。如同品牌曾穿越荆棘,突破重重难关,如今终于抵达一片开阔之地。

 

Through the damaged stone wall, we feel the warmth of the sun and the gentle breeze. Just like a brand that once traversed thorns and overcame numerous difficulties, it has finally arrived at an open land.

 

▼休息区细部,Rest Area Details

 

 

 

未来 | 展示产品的更多可能 Future | Showcasing More Possibilities of Products

 

短暂休息后,我们并没有停下,因为风和日丽的背后,是下一段航程的起点。我们留出一块产品的补充区域:

 

After a brief rest, we didn’t stop, because behind the calm weather lies the starting point of the next leg of our journey. We have set aside a supplementary area for our product:

 

▼更多产品,More Products

 

 

 

 

这里呈现着更多超常规、超规格的窗饰产品。它们是品牌的边界探索者,代表着辰衡在工艺与设计上的更大野心。你在这里看到的,不仅是产品,更是“可能性”本身。

 

Here are presented more extraordinary and exceptional window decoration products. They are boundary explorers of the brand, representing Chen Heng’s greater ambition in craftsmanship and design. What you see here is not just a product, but also the very essence of “possibility”.

 

▼更多产品细部,More Products Details

 

 

 

 

 

结语 |空间与品牌的同一性 Conclusion | Identity of Space and Brand

 

结构外露、光线克制、混凝土的清冷……这一切不是风格表现,而是品牌气质的外化:粗犷中显精密,复古中见未来。

 

整个展厅坚持“叙事优于装饰”:

 

原点区天光落于千斤装置,凝聚品牌的初心之“点”;

 

发展区舷窗序列串联技术历程,延伸为时间之“线”;

 

展示核心区舰桥式展厅展开产品全景,聚合为品牌之“面”。

 

其后依次布局配件区、休闲区及补充展示区,功能层层递进,空间叙事完整闭合。

 

我们希望,当来访者走出这座展厅时,记住的不是某一个产品参数,而是:辰衡的启航和历程,如同它们对待产品的态度,它的起点是一束光,它的航程仍在继续。

 

xposed structure, restrained lighting, and the coolness of concrete. All of these are not expressions of style, but rather the externalization of brand temperament: precision emerges from ruggedness, and the future is seen through vintage elements.

 

The entire exhibition hall adheres to the principle of “narration over decoration”:

 

The original point area’s skylight falls on the thousand-jin device, embodying the brand’s original intention of “point”;

 

The technological evolution of the serial connection of portholes in the development zone is extended as a “line” of time;

 

The bridge-style exhibition hall in the core area presents a panoramic view of the products, aggregating them into a “face” of the brand.

 

Subsequently, the layout includes the accessory area, leisure area, and supplementary display area in sequence, with functions progressing layer by layer, ensuring a complete and coherent spatial narrative.

 

We hope that when visitors leave this exhibition hall, what they remember is not just a specific product parameter, but rather: Chen Heng’s inception and journey, just as they treat their products with dedication, Its starting point is a beam of light, and its journey continues.

 

▼轴测图,axonometric diagram

 

 

项目名称|辰衡总部展厅

 

项目面积|1000㎡

 

建成时间|2025年

 

设计团队|平行公社

 

设计主创|吕鸣 丁沁

 

参与设计|田详 李娟娟

 

项目摄影|yuuuunstudio/云眠

 

文案编辑 | 张然