喜茶小剧场，上海/建筑

2022-05-14 11:32:28室内设计餐饮娱乐室内设计现代风格

项目标签

项目名称

喜茶小剧场

设计团队

文章分类

设计公司

项目地址

项目规模

在空间设计方面，喜茶持续以灵感为驱动，打造了丰富多样的线下门店空间。每次喜茶新店的发布，似乎都在印证喜茶蓬勃的创新能力。这一次，我们在上海浦东的东方万国店，创造了一个“喜茶小剧场”。

HEYTEA has always been the leader of new Chinese tea drinks, including but not limited to their stores fit outs. Its ambition clearly beyond just creating good-looking beverage stores, but rather a display of flourishing innovation catered for the young, which is confirmed by every new store launch, including the latest addition – a mini theater of HEYTEA designed by Supercloud Studio.

▼项目概览，室内材质灰调为主，墙面是带有科幻气质和肌理的泡沫铝Project overview: The interior material is mainly gray, and the wall is aluminum foam with science fiction temperament and texture

掀开入口幕布，进入喜茶小剧场。灯光暗下来，天空仿似星轨流动，星河和宇宙从天幕中点亮。

Holding your cup of tea and walking pass the thick curtain into the theater, the surround dims down and the ceiling shines like the milk way.

▼剧场向内的主场景，环形座位围绕天幕和地屏展开，灯光也聚焦于此；向外的横窗，框出一条窄而广的现实图景 The circular arrangements in the mini theater and long narrow look out

▼对称、稳定、向心的剧场观看空间，可变视觉（LED屏）隐喻了“剧” Suspended LED screen breaks the symmetrical and centripetal plan, brought drama to the theater

▼傍晚时分的实景，横窗外天色已暗，天地屏中画面更显浓郁 View to the mini theater before dusk

▼细部，Details

▼三角椅的细节，Customized bench

▼横窗被滤镜了一层微妙的色彩，向外看到的，并不是百分百的真实世界 Long, horizontal opening with a colored filter to add a sense of unreal to the scene

▼细部，Details

剧场的核心，在于持续的内容输出。在灵感驱动下的视觉再创作，为喜茶小剧场延展出更多的时空想象和情感氛围。我们邀请了十五岁的广州女孩舒悦文（Ailsa Shu），为喜茶东方万国店创作了一幅插画：

The essence of theater lies on its programs. That’s why we also created visual contents for this project and make the mini theater a whole. We invited 15 years old illustration artist Ailisa Shu from Guangzhou to create this drawing for HEATEA.

▼Floating取材自喜茶的经典饮品“多肉葡萄”，仔细看小人和细节，每一颗都在自由漂浮和舞动的葡萄 Floating – inspired by classic juicy grape drink by HEYTEA, each of the floating characters are dancing grapes.